posted on 20 October 2015

WeMakeVR & Tommy Hilfiger launch VR Runway Show

The WeMakeVR & Tommy Hilfiger partnership offers a unique VIP front-row fashion show experience.

Our special virtual reality cameras, combined with Tommy Hilfiger’s creative vision of the Fall ’15 Hilfiger Collection fashion show, resulted in an experience that goes beyond that of VIP guests. Users get an incredible peek behind the scenes; they stand next to models right before they walk out onto the runway, and they feel the excitement of being backstage after the show.

“When we presented our technology and our vision to Daniel Grieder, Tommy’s global CEO, he instantly recognized the potential of our collaboration. He understood WeMakeVR is not just about the technology, but about applying it in a way that adds value beyond the initial wow-factor. It’s a pleasure to work with Daniel and his team, WeMakeVR and Tommy believe VR will be a great tool for the fashion industry.”
—Avinash Changa, Founder and CEO of WeMakeVR.

The Fall 2015 VR experience is a first pioneering step. Both look forward to the next VR show, which promises to take the experience even further.